At Wisconsin Environmental Initiative (WEI), we are committed to advancing a purpose-driven mission to create a cleaner, more prosperous, and sustainable Wisconsin. By integrating a green growth strategy into the state’s economic development, we can build thriving communities, address climate change, and honor Wisconsin’s tradition of environmental stewardship.

“The science is demanding that we be bold. So let’s be bold.”
— John Imes, Co-founder & Director of WEI

Collaboration and Advocacy for a Green Economy

WEI brings together diverse stakeholders—business leaders, policymakers, and communities—to forge innovative strategies and policies that balance environmental protection with economic growth. By focusing on clean energy, regenerative agriculture, water stewardship, and sustainable infrastructure, we aim to create systemic change that benefits all Wisconsinites.

Visionary Initiatives with Practical Impact
John Imes serves as an advisor to the Wisconsin Academy of Sciences, Arts, and Letters, contributing to groundbreaking resources such as "Climate Forward: A New Road Map for Wisconsin’s Climate and Energy Future." This roadmap outlines actionable steps for reducing the state’s reliance on fossil fuels and transitioning to more sustainable energy sources. John also played a key role in the Climate Fast Forward Action Plan, which outlines 36 priority climate actions developed by nearly 400 engaged experts and leaders.

Key recent actions include:

• Advocating for Wisconsin’s Green Tier Program, which enhances environmental performance while reducing costs and improving competitiveness.
• Opposing new fossil fuel projects with the Clean Economy Coalition of Wisconsin, highlighting the risks of methane gas infrastructure.
• Partnering with the American Sustainable Business Network (ASBN) on national advocacy efforts for clean energy investments, regenerative agriculture, and equitable policies.

Adaptability and Resilience for a Changing Future

Wisconsin Green Growth embraces change and innovation, leveraging opportunities like the Inflation Reduction Act (IRA) to accelerate clean energy adoption. Through op-eds, interviews, and high-profile events, WEI amplifies solutions that position Wisconsin as a leader in green economic growth.

Legacy Thinking: Preparing for the Future
John Imes’s participation as an NGO delegate at COP27 underscores the urgency of combating climate change at a global scale. WEI’s efforts aim to ensure that today’s decisions set the foundation for long-term prosperity, sustainability, and resilience.

Key Outcomes and Next Steps

• Protecting Clean Energy Commitments: Through education, advocacy, and collaboration, WEI ensures that clean energy policies remain a top priority.
• Inspiring Leadership: By engaging businesses and communities in sustainable practices, WEI fosters a culture of environmental leadership.
• Driving Systemic Change: From the Inflation Reduction Act to local programs like Green Tier, WEI’s work bridges big-picture goals with measurable, community-level outcomes.

Join Us in Creating a Green Wisconsin
Your support can help WEI continue driving bold, innovative solutions that serve both current and future generations. Whether through donations, sponsorships, or amplifying our message, you can be part of this transformative mission. Together, we can ensure a resilient, thriving Wisconsin for decades to come.

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