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About WEI

In January 1996, a diverse group of leaders came together to formally launch a new organization.  Bringing together business, government, and citizen groups to improve Wisconsin’s environment, economy and quality of life — Wisconsin Environmental Initiative was born.

The founders recognized that state and local governments, businesses, and environmental advocates often have more in common than in conflict. By bringing these groups together in programs, policy forums, and learning events, WEI focused on common values and ways to improve Wisconsin’s environment and economy.

Led by an energetic board and dedicated staff, the organization has held many policy forums over the years, covering diverse topics such as Doing Well by Doing Good, Green & Growing Strategies, Green Tier Advantage, WI Bioindustry, Quality Urban Development, Animal Agriculture, Energy and Environmental Policy, Shoreland Development, Green Building and Profit-Driven Environmental Management. World class speakers including, renowned architect Bill McDonough, Ray Anderson, CEO of Interface and green business guru Joel Makower have keynoted WEI's events and brought national and global perspectives to state concerns.

WEI's nationally recognized Green Built Home program, Main Street Green, and our work to develop sustainable tourism initiatives demonstrate that market based, affordable programs can help stakeholders evaluate their operations, set goals, and take specific actions towards environmental, social and economic sustainability.


WEI 20th Anniversary Videos

WEI 20th Anniversary Video


Video of the WEI 20th Anniversary event at the Wisconsin Union Theater

See the Facebook photo album of the event, here.

Annual Reports


© 2018-01-16, All Rights Reserved.
Wisconsin Environmental Initiative

Wisconsin Environmental Initiative
16 North Carroll Street, Suite 840
Madison, WI 53703

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