Innovative. Bold. Credible.

Wisconsin Environmental Initiative (WEI): Leading with Purpose for People, Planet, and Prosperity

Since 1995, WEI has been a purpose-driven leader, championing initiatives that benefit both the environment and the economy. Guided by our motto, "Doing well by doing good," we bring together policymakers, businesses, and communities to create lasting, systemic change that balances today’s challenges with tomorrow’s opportunities.

Through collaboration and advocacy, WEI develops innovative policies and tools that empower Wisconsin businesses and communities to achieve credible market distinction while preserving our state’s precious natural resources. Our programs—Green Built Home, Main Street Green, Clean Clear Waters, and Wisconsin Green Growth—deliver visionary yet practical solutions to help homeowners, businesses, and municipalities sustain and enhance Wisconsin’s legacy of environmental leadership.

At WEI, we embrace adaptability and resilience, driving innovation and overcoming barriers to achieve measurable results. Every decision we make reflects a commitment to long-term impact, ensuring that our work serves future generations while addressing today’s pressing needs.

Join Us in Making a Difference
Your support enables WEI to continue advancing initiatives that strengthen Wisconsin’s economy and safeguard its environment. You can contribute as an individual donor or become a sponsor —your fully tax-deductible support fuels our mission.

Stay connected by "liking" and engaging with us on social media. Share your thoughts and help amplify the impact of WEI’s work. Together, we can build a brighter, more sustainable future for Wisconsin and beyond.